Aug
11
Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985 on a napkin in a restaurant. Fido Dido was licensed to PepsiCo in around 1988, but the character did not receive much attention or popularity until the early 1990s on numerous products, particularly stationery. Later, he was replaced with Cool Spot as the brand mascot. Fido Dido reappeared in the 2000s and is still, as of May 2009, used on cans and advertising for 7 Up in countries worldwide from six different continents.
